Tuesday, December 5, 2017

Enemies or Allies: Journalism Vs. Public Relations!


One of the great debates of our daily communications specialists. Public relations and Journalists are a humungous platform for citizens everywhere from large and major cities to small towns in the middle of nowhere. Yes both groups are to inform people on what's going on with the news of the world or basically whatever you're interested in to be exact. The question is what is the difference between the two and are they Enemies or Allies?
 


 

 A journalists job is to gather information and educate the public. The news that is produced isn't meant to sway the public opinion in any way. This is why journalists write for a mass audience and publish their work through only one medium depending on where they work.
 


Public Relations on the other hand is a completely different type of informative resource for the public. A PR practitioner’s responsibility is to not only inform the public, but also change the public’s attitudes and behaviors to benefit a certain organization or cause. Since PR practitioners have a more precise message to relay, their audience is carefully selected and segmented for optimal public reaction. They have more mediums than journalists to communicate their messages, including newspapers, magazines, radio, television and social media.


I honestly think that in this case, Public Relations would be the enemy against Journalism. I've resolved this conclusion because Public Relations does everything that Journalism will not do as far as who gets to see the news and where the news has been broadcasted to. Yes they're different "animals" when it comes to a comparison but one has to be bad and one has to be good. And Journalism is in fact the ally in this circumstance.
 
 
 

 


Introducing Ms. Tywanna Pryor

 
Once a college student turned college professor, Ms. Tywanna Pryor has come a long way into her journey. Born in Jacksonville Florida, Twyanna decided to stay in her home state and attend college. She enrolled at Edward Waters College which was the first HBCU in Florida where she earned her bachelor's degree in Mass Communications. After graduating from Edward Waters in 2009, she attended Full Sail University and graduated in August with a masters degree in journalism in Orlando, Florida.

While in college, Ms. Pryor interned at WJXT. After college she worked two jobs, one as a bartender at outback steakhouse and the other at a news station. After college she worked two jobs, one as a bartender at outback steakhouse and the other at a news station. Soon after college Tywanna got a job at KWES-TV Newswest in Midland Texas, where she was a reporter/producer for a short amount of time but, was only making 19,000 a year.




Now, a full-time professor at the illustrious South Carolina State University, Ms. Tywanna Pryor plans on setting a better example to her future seeds by planting her knowledge in their minds. A bad experience at work for her made her realize a greater calling for her in life. Overhearing her manager say, "he hoped there would be a car crash and that children were hurt so we could have some breaking news and a lead story". Twyanna says, "I will offer compassion, sensitivity and understanding. If I’m reporting on tragedy, the audience is going to know this is a story I care about because it’s someone’s loved one. My audience will also know, I will report the facts and will guarantee unbiased, storytelling".

"Ms. Twyanna Pryor standing beside former professor Mr. Patrick Harwood"







Enemies or Allies: Journalism Vs. Public Relations!

One of the great debates of our daily communications specialists. Public relations and Journalists are a humungous platform for citizens...